The Soulful City Project
A Foundation / Think Tank / Fellowship
The Need
There’s a lively debate over whether cities are dead. I tend to think, paraphrasing Mark Twain, that rumors of the city’s demise are greatly exaggerated. There’s no question that cities are broken and hurting badly. The coronavirus has made plain what we have been sensing for a long time. Many of our greatest cities got overheated and unaffordable and became unlivable for many people. Now, technological changes accelerated by Covid—principally remote work—pose a deeper challenge to the life of cities.
Yet cities have a unique and indispensable role to play in our society. Cities give people a place to discover their purpose, build their careers and find love. If there is room for optimism amidst this coronavirus tragedy, it is that the current technological and social challenges will spur great cities to reinvent themselves, to deliver on the unbelievable potential of city life. We have to rebuild the great cities of America, and we must rebuild them better.
I grew up on the West Side of Manhattan in the 1970s and 1980s. Pretzel vendors, yellow checker cabs, and feeding pigeons in Central Park were my daily fare. I lived in a neighborhood filled with fascinating people pursuing their dreams.
Years ago, I was waiting for the M10 bus in the rain, and I shared a taxi with a pregnant lady. Turns out she was heading to meet an opera teacher on my block. She said something about “kismet,” which she explained meant destiny or serendipity. I fell in love with opera, built a national real estate development company, and in my spare time appeared as a baritone all around the world—including with the Metropolitan Opera in my old neighborhood. Only in New York!
But it's hard to imagine all this happening today.
I want to repair the torn fabric of our cities. I’ve seen it done. Neighborhoods that were wrecked by highway construction have been brought back with private and public investment, the arts, jobs and a vibrant life. We can mobilize the real estate industry and restore the honor of our calling. Let’s turn our cities into engines of opportunity, beauty, and meaning.
I want the next generation to have similar access and opportunities to what I had growing up on the West Side of Manhattan. My hope is that anyone can be a part of the magic that only cities can provide. And in doing so we can make the world a better place.
Please join me and let’s do this together.
With love and respect,
Joshua Benaim
Initiatives
Fellowship
A year-long residency for young leaders in the arts or community service who receive a rent subsidy letting them live in a city or neighborhood they otherwise couldn’t.
Think Tank & Policy Institute
Advocate for legislation in cities that will marshall the capital to create the next generation of “free market affordable apartments.”
Urban Design & Public Placemaking
A 21st century version of urban design vision that creates neighborhoods and beautiful public places and fulfills our democratic ideals.
Thought Leadership
HBS Relationship and Annual Field Study: Initiate projects with Harvard Business School Students – a bright, diverse and idealistic group of students.
The Arts, Artist Housing & Spaces
Creating an ecosystem to support and sustain creative professions and the arts.
The Handshake Philosophy and Business Ethics
Passing on old world business values to a new generation.
Teaching & Mentoring in Real Estate
Partnering with organizations like Project Destined to offer wisdom and opportunity more widely and develop the next generation of inspired real estate people.